FindYourCoach24 - Case Study

FindYourCoach24 came to us with a clear goal: become the go-to marketplace for finding coaches. They set out to create a platform that connects people with the right coaches. Our team was excited to take on this project, bringing their vision to life while focusing on rapid development and search engine optimization.

The project had these key focuses:

1. Ongoing user research during development
2. Complex sign-up process for coaches
3. Need for strong SEO performance

Our Approach

We started by carefully translating FindYourCoach24's design into a pixel-perfect website. This ensured that the final product matched their vision exactly.

As user research was happening alongside development, we knew we needed to be flexible. We set up short development cycles, allowing us to quickly incorporate new feedback. This approach kept the project moving forward while remaining responsive to new insights.

Smooth User Experience

A key focus of the project was creating a smooth user experience, especially for coaches signing up on the platform. The sign-up process needed to be thorough to ensure quality, but also user-friendly to encourage completion.

We put significant effort into streamlining this process. Each step was carefully designed to be clear and intuitive. We added helpful tooltips, progress indicators, and smart form validation to guide users through the sign-up journey.

SEO-Friendly Architecture

Knowing that search engine traffic would be crucial for FindYourCoach24's success, we built the site with SEO in mind from the ground up. This included:

• Ensuring all pages were easily indexable by search engines
• Implementing best practices for on-page SEO elements
• Creating a logical site structure for easy navigation
• Optimizing page load speeds

Custom Blog Solution

To support FindYourCoach24's content strategy, we integrated a blog using Sanity as the content management system (CMS). This gives the FindYourCoach24 team the ability to easily manage their own blog content, further boosting their SEO efforts.

The Results

The final product met all of FindYourCoach24's goals:

1. A visually appealing, functional marketplace website
2. A smooth, user-friendly sign-up process for coaches
3. An SEO-optimized platform ready to attract organic traffic
4. A custom blog solution for ongoing content creation

Throughout the project, our ability to quickly iterate based on feedback helped keep development on track.

This project reinforced the importance of flexibility in development. By maintaining open lines of communication and short feedback loops, we were able to adapt to new information quickly.

It also highlighted the value of considering SEO from the very beginning of a project.

By combining technical expertise with a flexible, client-focused approach, we delivered a high-quality product that met all of the client's needs.